EXTE expands its reach beyond London, focusing on the North with a new appointment.
- Fergal McKenna, an experienced adtech leader, joins EXTE as the regional sales director in Manchester.
- His role involves enhancing EXTE’s client relations outside London and boosting agency partnerships.
- McKenna’s expertise stems from his significant contributions to MiQ’s growth in the North.
- EXTE aims to bridge gaps in digital advertising with innovative solutions.
The rapid growth of EXTE in the adtech sector is marked by a strategic move to expand beyond their London base, appointing Fergal McKenna as their regional sales director in Manchester. McKenna, an industry veteran, brings with him extensive experience from his tenure at MiQ, where he successfully spearheaded sales efforts across the North and introduced several new products to the market. His primary responsibility with EXTE is to cultivate and maintain strong relationships with agencies and brands, further solidifying EXTE’s reputation as a provider of high-quality creative advertising solutions.
In his own words, McKenna expressed enthusiasm for his new role: “After an amazing five years at MiQ, I was ready for a new challenge. EXTE stood out for its unique offering and impressive creative studio, which I believe is unparalleled in the market. I’m excited to join a rapidly growing team and bring something exceptional to agencies and advertisers in the North.” His statement underscores his commitment to drive EXTE’s growth and enhance its presence in the region.
James Hill, CCO at EXTE, highlighted McKenna’s deep understanding of regional markets and his robust agency connections as pivotal factors in choosing him for this role. Hill stated, “We are thrilled to welcome Fergal to EXTE. His deep understanding of the regions, combined with his strong agency relationships and proven track record, make him the perfect fit to lead our expansion in this region. His expertise will play a key role in elevating our presence and delivering value to our clients.” This strategic hire signifies EXTE’s ambition to reinforce its market position in the North.
EXTE, a collaborative venture by SunMedia, Rich Audience, and Adpone, is rapidly gaining traction in the UK market after significant expansion in 2023. The company seeks to address the disconnect between media, technology, and creativity in digital advertising, offering comprehensive solutions that cater to advertisers and enhance publisher monetization. Known across Europe and Latin America for its innovative ad formats and targeted content, EXTE is setting a new standard in the industry through these initiatives.
With Fergal McKenna at the helm, EXTE is poised to enhance its northern presence and deliver innovative digital advertising solutions.
