Kinewell Energy, a Newcastle-based cleantech company, is expanding its influence in Asia-Pacific through Innovate UK funding.
- They have translated their offshore wind optimization software into Japanese and Korean, facilitating local use.
- Kinewell’s innovative solutions help cut development time and cost for offshore wind farms worldwide.
- The company is marking a year since introducing its software in Japan, aligning with the country’s renewable energy goals.
- The translation and expansion efforts are part of Kinewell’s strategy to meet rising demand in Asia-Pacific.
Kinewell Energy, headquartered in Newcastle, is strategically expanding its footprint in the Asia-Pacific market with the aid of Innovate UK’s financial support. By translating their suite of offshore wind optimization software into Japanese and Korean, Kinewell demonstrates a commitment to easing access for its Asian clientele. This move not only broadens their reach but also enhances user experience by allowing clients to interact with the technology in their native languages.
Since its inception in 2015, Kinewell’s software solutions have proven invaluable to major renewable energy producers. These tools significantly streamline the development process of offshore wind farms, reducing both time and financial investment. Kinewell’s software is pivotal in the global ambition for a Net Zero future, offering substantial benefits in the renewable energy sector, particularly as demand for sustainable solutions continues to grow.
Kinewell has gained considerable traction in the Asia-Pacific region, particularly after launching its Kinewell Wake-Optimisation Turbine Arrangement (KWOTA) in Japan. Within the past year, they have collaborated extensively with local companies to support initiatives aimed at boosting Japan’s offshore wind capacity to 5.7 gigawatts by 2030. This venture is crucial for Japan’s energy strategy, and Kinewell’s software plays a key role in fulfilling these ambitious targets.
In South Korea, Kinewell’s involvement in the Wando-Guemil offshore wind project underscores its growing influence. Here, Kinewell provided expertise on optimal substation positioning and cable layout design, crucial aspects that enhance the project’s efficiency and reliability. This is indicative of the company’s capability to contribute significantly to sizable renewable projects in the region.
CEO Dr. Andrew Jenkins emphasizes the growing acceptance and demand for Kinewell’s services in Japan and South Korea, citing several successful collaborations. By embracing localization through software translation, Kinewell caters to market needs, thus opening doors to new opportunities across Asia-Pacific. This is supported by their ongoing partnerships, such as with Xodus, which relies on Kinewell’s software for offshore wind farm development.
Jude Pullen from the Design Council commends Kinewell’s emphasis on user-centric design, reflecting the company’s dedication to making technological advancements accessible and practical. Such initiatives align with the goals of the Innovate UK initiative, which seeks to advance Net Zero technologies efficiently.
Kinewell Energy is strengthening its presence in Southeast Asia, with upcoming visits to Taiwan, Japan, and South Korea. These engagements aim to showcase their innovative solutions at notable industry events like the APAC Wind Energy Summit.
The strategic expansion and localization efforts by Kinewell Energy are set to leverage significant opportunities in the growing Asia-Pacific renewable energy market.
