Interflora has appointed Journey Further to enhance its search performance through SEO and PPC strategies.
- The collaboration aims to unify and optimize Interflora’s organic and paid search activities.
- Journey Further’s proprietary platform, Salient, played a key role in winning the brief.
- Salient provides advanced search functionalities for improved discoverability and cost efficiency.
- Interflora seeks to drive sales and reduce wastage in a competitive landscape.
Interflora, renowned for its extensive network of florists, has taken a significant step by partnering with Journey Further. This move aims to enhance its performance in both organic and paid search domains. The collaboration comes in response to an increasingly complex search landscape, demanding a unified approach to digital marketing strategies.
The decision to work with Journey Further follows a rigorous pitch process, in which their proprietary platform, Salient, emerged as a standout tool. Salient’s total search functionality provides Interflora with the ability to prioritize discoverability while ensuring search activities are efficient and well-aligned. This includes the opportunity to boost sales while simultaneously reducing costs and wastage.
Caroline Adams, Interflora’s head of marketing, highlighted the fierce competition in the search arena. She noted the importance of integrating paid and organic channels effectively, describing Journey Further as an ideal partner due to their expertise and compatible ethos with Interflora.
Paul Norris, the organic director at Journey Further, expressed enthusiasm about the collaboration. He articulated that this partnership showcases the future of search, offering an integrated solution powered by useful technology. This approach is set to improve the budget’s efficiency by enhancing organic visibility and lessening dependence on paid media.
Such strategic alignments represent a forward-thinking approach in digital marketing, aiming to maintain Interflora’s position as a leading flower delivery brand while exploring ways to transcend traditional performance metrics.
Interflora’s strategic partnership with Journey Further marks a promising step in optimizing search performance.
