Channel 4 has made history with unprecedented streaming metrics in October, spearheaded by the success of Married At First Sight UK.
- Married At First Sight UK emerged as the most streamed title, surpassing popular platforms like Netflix and Amazon.
- The channel set a new monthly record with over seven billion viewer minutes, marking its highest ever.
- October 30 marked Channel 4’s largest single day for streaming views since April, with 270 million minutes.
- Channel 4 experienced a 12% growth in streaming viewership across all demographic groups year-on-year.
In an impressive demonstration of its growing digital presence, Channel 4 shattered streaming records in October. Leading the charge was the reality show Married At First Sight UK, which overtook rival platforms such as Netflix and Amazon, securing the position as the most streamed title with 3,234 years or 1.7 billion minutes viewed. This accomplishment highlights the show’s immense popularity and Channel 4’s strategic programming.
Furthermore, Channel 4 saw a record monthly total of over seven billion viewing minutes, setting a historic high. The peak of this surge occurred on October 30, marking the channel’s largest single day for streaming since April, with an astonishing 270 million minutes consumed.
The Great British Bake Off also contributed to this streaming success, ranking as the sixth most-watched show with 782 million minutes viewed. Other programs like Gogglebox, Taskmaster, and Celebrity SAS: Who Dares Wins also played significant roles in bolstering the channel’s viewer statistics, adding millions of viewer minutes each.
Compared to previous periods, Channel 4’s streaming minutes increased by 19% from January to October, reflecting a deliberate strategy to enhance its digital offerings and engage a broader audience. Entertainment content dominated the streaming genre, with shows like MAFS UK and Young Sheldon accounting for over half of the streamed minutes.
Channel 4’s content strategy extends beyond traditional media. Kiran Nataraja, director of streaming and content strategy at Channel 4, emphasized the network’s forward-thinking approach, pointing to the tremendous growth in its social audience and YouTube views in the UK. “Channel 4 remains the go-to for audiences on any device and via any platform, flocking to our compelling mix of well-loved brands and fresh made-for-streaming shows,” she noted.
Channel 4’s strategic efforts in digital content are clearly paying off, with remarkable increases in streaming viewership and engagement.
