M&S Food is enhancing innovation leading to an 8.1% increase in sales this year.
- Social media influences M&S product development, making items like Big Daddy chocolate bar viral.
- Marie Ford emphasizes quality and creativity in meal categories at M&S.
- New product categories focus on convenience and global flavors.
- Collaborations, like with Tom Kerridge, are spurring new culinary ideas.
M&S has seen a significant surge in its food sales by prioritizing innovation. Sales jumped by 8.1% due to their revamped product ranges. This approach is paying off as several of their products have recently gained notable attention online. Social media, in particular, has played a vital role in this transformation, with products such as the Big Daddy chocolate bar capturing the public’s interest.
Marie Ford, the product development manager at M&S, discusses the brand’s commitment to pushing the boundaries of food innovation. Her team is guided by the motto, ‘If in doubt, add quality in,’ and they are tasked with continually enhancing the quality of meals while introducing new delicacies. This philosophy not only drives creative development but ensures that M&S stays ahead in the competitive market.
Ford asserts that social media influences their product development. It serves as both a source of inspiration and a tool for understanding customer preferences. The dynamic platform helps identify trends and customer feedback which are critical in refining M&S offerings. ‘The passion people have for food is evident,’ she states, highlighting how social media enables connections with food enthusiasts worldwide.
With innovation and quality as central pillars, new products focus on both convenience and exotic flavors. Ford explains that collaborations have become a central strategy for product innovation. The recent partnership with chef Tom Kerridge for the Gastropub range highlights this approach. It involves creating refined but accessible dishes, exemplifying the fusion of restaurant expertise with convenience for consumers.
The exploratory nature of M&S product development entails extensive travels and collaborations. This process helps to develop authentic flavors by continuously engaging with global culinary techniques. For instance, hundreds of new products are launched annually, each rigorously developed to meet the brand’s high standards. Ford mentions the importance of mastering the culinary craft through thorough exploration, reflected in products like the revamped Collection pizza range developed after sampling ingredients from Naples.
Marie Ford’s insights underscore the relentless pursuit of excellence and innovation in M&S food products, setting a benchmark in the industry.
