Iceland Foods has appointed the independent agency MC2 to support its international division, focusing on strategic growth.
- MC2 is tasked with enhancing Iceland’s global reach by leveraging its expertise in marketing communications.
- The partnership aims to elevate Iceland’s brand presence in over 70 countries through digital innovations.
- MC2 will revamp Iceland’s digital platforms to better engage its international audience.
- Iceland’s collaboration with renowned brands like Deliveroo and Uber highlights its expansive industry connections.
Strategic marketing communications agency MC2 has been selected to assist Iceland Foods’ International and Partnerships division, which delivers a wide product range to customers across more than 70 countries. This division partners with well-known global brands and businesses to utilize Iceland’s strong industry know-how, innovation capabilities, and efficient supply chains to offer top-quality products worldwide.
Part of MC2’s role is to refine Iceland’s market value by introducing a new value proposition that includes product offerings and refreshing the brand’s image. The agency has also developed a new website, focusing on the company’s history, market insights, and inventive culture, showcasing successful partnerships with entities like Just Eat, Uber, The Range, and others.
As a strategic partner, MC2 is tasked with ensuring that Iceland’s digital presence reflects its reputation for enthusiasm, innovation, and quality. Abbie Hughes, head of marketing at Iceland, noted the importance of a future-ready brand that mirrors the passion embedded within the company. “MC2 has given us all of this and more. The team has acted as a true strategic partner, matching our pace and creating outputs that will help drive global growth.”
Lucy Giles of MC2 expressed pride in working with Iceland Foods, emphasizing the program’s design to stimulate global sales and the successful outcomes achieved so far. MC2 operates out of Manchester and is part of IPREX, a global network of independent communication agencies, allowing them to meet the needs of clients both domestically and internationally. Their clientele includes prestigious brands such as Deloitte and TalkTalk Business.
This collaboration positions Iceland and MC2 for substantial growth and success on the international stage.
