BGN, a Manchester-based agency, has refreshed the FUNKIN COCKTAILS Ultimate Nitro Cocktail Advent Calendar for 2024, aligning it with modern design trends.
- The original advent calendar by FUNKIN was launched in 2022, and this year it has been reimagined with a new shape and updated design elements.
- The new design boasts a youthful aesthetic featuring FUNKIN’s signature purple and vibrant patterns to appeal to a Gen-Z audience.
- The calendar is available exclusively online, maintaining strong brand recognition with its logo prominently displayed.
- Key figures from BGN and FUNKIN COCKTAILS express confidence in the refreshed calendar’s appeal during the peak trading season of Christmas.
BGN, recognized for its expertise in brand-led design, has taken on the task of updating the FUNKIN COCKTAILS advent calendar for 2024. Known for its innovation and forward-thinking approach, BGN aimed to infuse the calendar with a fresh visual appeal that resonates with contemporary aesthetics. The agency’s creative director, David Newton, drew inspiration from Gen-Z trends, placing FUNKIN COCKTAILS’ bold purple color at the forefront, harmonized with accent colors representing each cocktail in the range.
Launched originally in 2022, the FUNKIN COCKTAILS advent calendar has been a favorite among cocktail enthusiasts. This year’s iteration not only retains the charm of its predecessor but also introduces a new shape and design that underscores a playful yet sophisticated look. The incorporation of nitrogen in the drinks offers a unique smooth texture, enhancing the overall experience.
Available exclusively through FUNKIN COCKTAILS’ online platform, the calendar ensures that brand elements remain at the center of its visual setup. According to Newton, maintaining brand recognition was critical, with the FUNKIN COCKTAILS logo taking prominence. This alignment with the brand’s image ensures a cohesive experience from purchase through to consumption.
Beth Gallagher, head of digital marketing at FUNKIN COCKTAILS, emphasized the importance of Christmas as a major trading period. She praised BGN for their effective combination of joy, aspiration, and standout design, confident that this calendar would capture the attention of consumers nationwide. Gallagher remarked on the positive reception the calendar has garnered, highlighting its potential to be a staple feature in the lead up to the festive season.
The refreshed FUNKIN COCKTAILS advent calendar by BGN reflects innovative design and strategic branding, promising a captivating experience for the holiday season.
