The unveiling of an innovative showroom in Oxford Circus marks a significant milestone.
- The 4,375 sq ft space is open for various professional appointments.
- It is designed for hosting events, trying on clothes, and creating social media content.
- This project was brought to life by the agency We Are Studio Dream.
- Marketing Director Nicki Capstick expresses enthusiasm about expanding their UK presence.
The recent opening of a 4,375 square feet showroom and office space at Oxford Circus is a noteworthy development. This new space provides a venue for influencers, press, celebrities, and stylists to experience new collections firsthand, enhancing engagement through direct interaction with the brand.
Designed for versatility, the space will host events and business meetings where visitors can not only try on clothes but also create engaging social media content. The showroom’s design and function reflect a blend of fashion and digital engagement, providing a unique platform for creative expression.
The showroom’s aesthetic was crafted by the production agency We Are Studio Dream, which has been responsible for similar showrooms in major cities like Paris, Miami, and Los Angeles. This continuity in design emphasizes the brand’s global outlook and commitment to sustaining a cohesive image.
Nicki Capstick, the marketing director, expressed excitement about this expansion, stating, “We are thrilled to be opening another iconic showroom in the heart of London.” This ambitious project is another step in building a robust network of showrooms, intended to strengthen ties with the talented professionals they collaborate with across the UK.
The new space symbolizes not only physical growth but also an extension of the brand’s UK-based operations, which have rapidly developed over the past eleven years. It serves as a testament to their ongoing commitment to providing a comprehensive experience akin to their international showrooms.
The Oxford Circus showroom is a strategic expansion, enhancing engagement with influencers and the media in the UK.
