Lidl has brought back its much-desired Christmas jumper collection for 2024, prompted by overwhelming previous sales.
- In past years, one jumper was purchased every two seconds, indicating high demand.
- This year’s collection features festive designs for adults and includes a charitable component.
- Along with jumpers, Lidl is also launching a branded Christmas truck tour across the UK.
- Discounts are available for loyalty program members, enhancing the appeal of this seasonal offer.
Lidl has responded to their customers’ demands by reintroducing their highly sought-after 2024 Christmas jumper collection. Previously, these festive jumpers were so popular that one jumper was sold every two seconds, highlighting the public’s enthusiasm for this seasonal apparel.
The collection presents two notable designs for adults. The red jumper is adorned with Christmas trees, snowflakes, and ‘Ho Ho Ho!’ motifs intertwined with the brand’s logo, providing a traditional festive look. The blue jumper offers a playful variation with candy canes, present boxes, and ‘Merry Xmas’ slogans.
In a move that aligns with the holiday spirit, Lidl has pledged to donate £1 to the NSPCC for each jumper sold. This initiative not only brings festive joy but also supports a charitable cause, enhancing the appeal of the collection.
This year, Lidl is not only focusing on apparel but also on an engaging customer experience with their version of a festive tour. The retailer’s red truck, reminiscent of Coca-Cola’s iconic holiday vehicle, will travel across nine cities, spreading holiday cheer starting from November 14 to December 1.
Purchasing these jumpers is made even more enticing for Lidl Plus members who can enjoy a 20% discount, resulting in a price of £6.39, while non-members can purchase them for £7.99. Additional items in the lineup, like the Men’s Premium Light-Up Christmas Jumper and the Dog Christmas Jumper, also come with loyalty discounts.
Lidl’s 2024 Christmas jumper collection combines festive cheer with charitable giving, poised to delight customers once again.
