Molly-Mae Hague steps into a new role as UK and EU creative director for PrettyLittleThing, a move that marks a significant progression in her fashion career.
- The former Love Island contestant’s appointment is considered a natural fit, enhancing her longstanding relationship with PrettyLittleThing.
- Hague is set to spearhead upcoming brand campaigns and bring fresh faces into the spotlight across the UK and EU.
- She will also debut a 30-piece clothing collection, ranging from blazers to bikinis, priced affordably between £5 and £50.
- PrettyLittleThing CEO, Umar Kamani, praises Hague’s involvement and dedication to the brand’s growth and strategy over the next year.
Molly-Mae Hague, widely recognized for her stint on ITV’s Love Island, has been officially appointed as the UK and EU creative director for the fashion brand PrettyLittleThing. This strategic move aligns seamlessly with Hague’s trajectory in the fashion industry, where she has already established a significant presence.
Described as a ‘natural progression,’ Hague’s new position allows her to build upon her existing rapport with PrettyLittleThing, a brand owned by Boohoo Group. Her role involves actively directing creative campaigns and selecting new talent to feature in the brand’s ventures across the UK and Europe.
Her appointment coincides with the launch of a new 30-piece collection, encompassing various items such as blazers, trousers, and accessories, with sizes ranging from 4 to 30. This collection, marked by its affordability, underscores Hague’s commitment to fashion accessibility.
Umar Kamani, CEO of PrettyLittleThing, highlighted the importance of this move, expressing that Hague’s deep-seated investment in the brand positions her uniquely to influence broader strategic initiatives. As she collaborates closely with PrettyLittleThing’s team, her influence is expected to extend over a 12-month period, bringing innovative changes and perspectives to the brand’s operations.
Hague’s journey with PrettyLittleThing began in 2019, following her success on Love Island, where her initial collection launched to immense success, reportedly selling out within hours. Her background as a social media influencer, primarily on platforms like YouTube and Instagram, provided a strong foundation in fashion and beauty, leading to her current pivotal role.
Molly-Mae Hague’s new leadership role at PrettyLittleThing signals a promising chapter for both her career and the brand’s creative endeavors.
