Influential launches an impactful health campaign focused on children’s hygiene.
- The campaign aims to teach children that simple habits, like handwashing, can keep families healthy.
- Research highlights the presence of harmful microbes in children’s play areas and homes.
- The campaign uses visuals, such as petri dish images, to show bacteria spreading on surfaces.
- The strategy is designed to change behaviors and improve public health in Cheshire and Merseyside.
Influential has unveiled its latest initiative focusing on public health, particularly targeting the role of children in maintaining health. Now in its third year, this campaign is a collaboration with the Champs Public Health Collaborative, aimed at encouraging children to adopt healthy habits that can help keep their families well during the winter. Tracey Lambert, Head of Communications at Champs, explains that the key message is that children can help maintain family health by simply washing their hands regularly.
Research conducted for this campaign revealed that 74% of parents have had to take time off work over the past year to care for ill children, and 62% reported contracting illnesses from their kids. The study identified microbes, including those found in fecal matter, in child-friendly environments like soft play areas and toys at home. This alarming finding supports the campaign’s focus on promoting hygiene among children.
The multi-channel campaign will appear across various platforms including outdoor advertising, social media, and public relations, aiming to spread awareness about how bacteria accumulate on surfaces. Petri dish images showing bacterial growth are being utilized to starkly illustrate these points, aiming to resonate with audiences and provoke changes in health practices.
Karen Swan, Director at Influential, emphasized the emotional and practical impacts of illnesses. By empowering parents and children to practice good hygiene, the campaign seeks to influence public behavior significantly. Swan added that strategic insights drive campaigns like Simple Things, proving that data can effectively promote behavior change, especially in health.
The campaign is positioned as a vivid example of using data-driven insights to effect meaningful behavior change in public health. By demonstrating why children must wash their hands regularly, this health campaign articulates a clear case for preventive practices that can safeguard well-being.
The Simple Things campaign effectively uses data to inspire a healthier community by promoting basic hygiene practices in children.
