The Spenn app has soared to the top in the Nordic App Store through innovation and strategic partnerships.
- Developed by Apadmi, Spenn offers a loyalty currency supported by major brands.
- Launched by Norwegian Airlines and Strawberry Hotels, the app was introduced in the Nordics this month.
- It features a customizable user experience, allowing easy management of rewards across various brands.
- The innovative platform has gained rapid popularity, redefining customer loyalty ecosystems.
Spenn, a loyalty currency app, has quickly ascended to the number one spot in the Nordic Apple App Store, soon after its launch. The app was crafted through a collaboration between Norwegian Airlines, Strawberry Hotels, and Salford Quays-based Apadmi. This dynamic partnership aims to revolutionize how customers collect, manage, and spend loyalty points.
The app offers a seamless user experience, which Apadmi ensured by focusing on designing, developing, and testing the mobile platform. The technical foundation is laid on cutting-edge technologies like Flutter, Braze, and Contentful, which support its user-friendly interface and robust functionality. Andreas Andersson, Spenn’s Digital Product Manager, emphasized, “We’re thrilled to see the launch of Spenn and are excited to give our customers more flexibility and choice than ever before.”
Users can earn points with purchases or bookings made through Spenn’s extensive network of partners. These rewards can be redeemed for flights with Norwegian Airlines, accommodation at Strawberry Hotels, or other curated experiences with merchant partners. Such flexibility in the app significantly enhances its appeal among users.
One feature that distinguishes Spenn is its customizable home screen, which adapts to an individual’s preferences and purchase history. Furthermore, family accounts facilitate the pooling of points, enabling collective use for shared experiences. Apadmi’s Client Services Director Keeley Lee highlighted, “With Spenn, we’re not just building an app; we’re creating an ecosystem that redefines customer loyalty.” This statement reflects the broader impact and ambition behind Spenn’s development.
The app debuted on November 19 and immediately captured the top spot on the Apple App Store’s Nordic chart. This achievement underscores the effective collaboration between Apadmi and its partners in crafting an app that meets consumers’ needs and expectations.
Spenn’s meteoric rise reflects its groundbreaking approach to loyalty programs in the Nordic region.
