Liverpool agency OneMay collaborates with Horlicks Kids and Star Wars: Skeleton Crew for an innovative campaign.
- The campaign, titled ‘Moments out of this World’, connects family bonding and imaginative adventures.
- Rebekha White emphasizes the campaign’s aim to fuel children’s creativity and adventure spirit.
- The initiative includes diverse marketing strategies such as in-store activities and digital content.
- Martin Porter highlights OneMay’s successful year and the significance of this collaboration.
Liverpool agency OneMay has partnered with Horlicks Kids and the Disney+ series Star Wars: Skeleton Crew for a groundbreaking campaign named ‘Moments out of this World’. This initiative is not just a marketing strategy but a platform for families to engage with the world’s beloved franchises in novel ways.
The ‘Moments out of this World’ campaign cleverly intertwines imaginative narratives from Star Wars: Skeleton Crew with the everyday enjoyment of Horlicks Kids products. The aim is to inspire families during the festive season, encouraging them to embark on adventures both within the series and in real life. Rebekha White, brand manager at Aimia Foods, mentions how this initiative aspires to create cherished moments through exploration and discovery, strengthening family ties.
The campaign is a testament to both brands’ shared vision of innovation and audience engagement. It emphasizes creative collaborations that break the norms of traditional marketing. Families are invited to experience these two distinct worlds as a harmonious blend, creating unforgettable memories rooted in both the fantasy of Star Wars and the comforting reality of Horlicks.
To ensure wide-reaching impact, the strategy encompasses various channels, including in-store activations, digital outreach, influencer partnerships, and paid social media engagements. This multifaceted approach ensures that the campaign connects with audiences on multiple levels, maximizing both reach and effectiveness.
Martin Porter, co-founder of OneMay, reflects on the agency’s success, marking this collaboration as a significant achievement for Q4 2024. He regards it as a celebration of the agency’s efforts and its growing influence within the marketing sector, extolling the dedication that brought this vision to fruition.
This campaign brilliantly merges iconic brands to foster family adventures and creative engagement.
