Morrisons is enhancing its loyalty scheme by offering five More Card points on every product sold in stores, online, and through Amazon.
- Previously, More Card points could only be earned on selected products, limiting the rewards for regular shoppers.
- The revamped scheme allows customers to earn points across all purchases, increasing their potential savings significantly.
- The More Card loyalty points can be redeemed for vouchers, offering tangible savings as customers accumulate points.
- Morrisons continues to prioritize value for its customers by updating its loyalty offerings regularly.
Morrisons is taking a significant step in the grocery retail sector by introducing a new enhancement to its loyalty program, offering five More Card points for every product purchased, regardless of the purchasing platform. This change, encompassing in-store, online, and Amazon sales, marks a shift from the earlier model where points were limited to select products.
Historically, shoppers could only gather points from a narrow range of products, which restricted the benefits of the More Card loyalty program. By broadening the scope to include all items, Morrisons is providing its customers with a greater chance to earn valuable points across their entire shopping spectrum. This initiative aims to deliver increased savings as customers amass points that can be converted into monetary vouchers.
Morrisons’ group marketing director, Alex Rogerson, stated, “We wanted to give customers even more bang for their buck when they shop with Morrisons, and now they’ll earn More Points on everything they buy.” This shift not only caters to the customers’ desire for value but also enhances the loyalty experience, making it convenient and lucrative. The emphasis on value is further demonstrated by the ability to earn up to 50 points on products from the store’s premium range, The Best line, throughout December.
The extension of the loyalty scheme to include Amazon purchases underscores Morrisons’ commitment to adapting to modern shopping habits. Partnering with Amazon from September, Morrisons ensures accessibility to its loyalty program for a broader customer base, thereby amplifying convenience and engagement.
This strategic move is part of Morrisons’ ongoing effort to bolster its market position by strengthening customer loyalty. By offering these expanded loyalty benefits, the supermarket chain is aligning its goals with consumer expectations, presenting itself as a forward-thinking enterprise keen on sustaining competitive advantages.
Morrisons’ loyalty program overhaul underscores its dedication to customer value and adaptability in a dynamic retail environment.
