Jaywing amplifies its executive team with strategic hires.
- Chris Callaghan joins as Head of Digital, enhancing digital prowess.
- Becca Tredget is appointed as Strategy Partner to boost strategic operations.
- The new leaders aim to leverage data and AI for marketing success.
- Jaywing demonstrates commitment to growth and innovation with these appointments.
Integrated marketing agency Jaywing has made a significant move in strengthening its leadership by appointing two seasoned professionals. The company has welcomed Chris Callaghan as the Head of Digital, a decision poised to enhance its digital capabilities. Callaghan, known for his extensive experience in the UX domain, previously spearheaded the UX discipline at McCann Manchester. His career spans more than two decades, during which he has contributed significantly to the field through seminars, public talks, and mentorship programs, further advancing the UX and CRO communities.
Callaghan will work with key clients in Jaywing’s portfolio, such as Yorkshire Tea and Savills Investment Management. By leveraging data and marketing-leading AI solutions, he aims to drive digital performance. The addition of Callaghan reflects Jaywing’s intent to solidify its position in the digital marketing landscape.
Alongside Callaghan, Becca Tredget joins Jaywing as a Strategy Partner. Tredget has a strong background in brand and performance strategy, audience insights, and data-driven channel planning. Prior to joining Jaywing, she was the Strategic Planning Director at Mediaworks, collaborating with significant brands including Johnson & Johnson, Aveeno, and H&M. Her expertise will be critical in leading Jaywing’s growing strategy team.
Tredget’s role will involve guiding brands through comprehensive strategy and effective campaign planning, ensuring a competitive edge. The dual appointments underscore Jaywing’s dedication to data-driven decision-making and strategic thinking, promising enhanced outcomes for their clients.
Catherine Kelly, Jaywing’s managing director, praised the new team members, stating: ‘Chris and Becca’s unique blend of technical expertise and strategic insight aligns perfectly with Jaywing’s mission to push boundaries in digital and strategy.’ This sentiment highlights the company’s forward-thinking approach and commitment to excellence in delivering marketing solutions.
These strategic hires signify Jaywing’s dedication to innovation and leadership in the marketing industry.
