Aldi is enhancing its sustainability efforts by allowing early reservations for Too Good To Go bags this festive season.
- Customers can reserve surprise bags through the Too Good To Go app, starting five days before pickup.
- These surprise bags cost £3.30 each and include at least £10 worth of surplus food.
- Aldi’s initiative aims to reduce food waste and offer affordable items to more people.
- More than one million meals are expected to be donated to local charities and food banks.
Aldi is taking a significant step in its sustainability goals by allowing customers to reserve Too Good To Go bags earlier than before this holiday season. By providing early access, Aldi aims to enhance flexibility for shoppers, ensuring that more individuals can take advantage of affordable food options while simultaneously reducing waste.
Through the Too Good To Go app, customers can now order bags up to five days in advance. For instance, bags for collection on Christmas Eve can be reserved from December 19, while those for New Year’s Eve can be reserved starting December 27. This initiative provides customers with the opportunity to secure their bags well ahead of time, aiding in effective holiday planning.
Priced at £3.30 each, these surprise bags contain a minimum of £10 worth of food approaching its sell-by or use-by date. Aldi’s national sustainability director, Luke Emery, emphasized the decision’s role in making their offerings more accessible, particularly during the high-demand festive period.
The partnership with Too Good To Go continues to support Aldi’s long-standing commitment to sustainability. “By allowing customers to reserve their bags earlier than ever, we hope to provide even more people with affordable items that also help to reduce food waste,” said Emery. This sentiment is echoed by Sophie Trueman, the country director of Too Good To Go, who noted the partnership’s benefits in preventing food waste while delivering value to customers.
Additionally, Aldi’s efforts are bolstered by its collaboration with food redistribution platform Neighbourly. The initiative is set to make a significant impact, with expectations of donating over one million meals to local charities and food banks across the UK during the festive season. This strategic move highlights Aldi’s dedication to social responsibility and community support.
Aldi’s proactive approach is set to make a meaningful impact on food waste reduction and community support during the festive season.
