Arla Foods has firmly addressed misinformation circulating about its methane-reducing feed, reaffirming its safety.
- The company has received approval from major regulatory bodies, ensuring the product’s safety for both animals and humans.
- Trials with the feed are set to be conducted on 30 Arla farms, with the aim of significantly reducing methane emissions.
- Concerns on social media claim a link to Bill Gates and potential health risks, which Arla strongly denies.
- Arla emphasizes the high standards and quality of its milk, unaffected by the feed trials.
Arla Foods has countered widespread misinformation concerning the safety of its Bovaer feed additive. The dairy company is facing scrutiny following its announcement of a partnership with Tesco, Aldi, and Morrisons for a trial of the methane-reducing feed. The product has been cleared by the European Food Safety Authority (EFSA) and the UK Food Standards Agency, attesting to its safety and efficacy.
The trials, aimed at reducing enteric methane emissions from cows by an average of 27%, will take place across 30 Arla farms. Despite this, concerns have emerged on social media, alleging that the feed could be carcinogenic and falsely associating it with Bill Gates. Some consumers have threatened to switch to other retailers not partaking in the trial.
In response, a spokesperson for Arla Foods stated that the allegations connecting Bovaer to Bill Gates are entirely false. The company prioritizes the health and safety of its consumers and animals, ensuring no compromise on milk quality or standards. The Bovaer additive, according to Arla, does not affect milk composition and remains outside the milk supply chain during trials.
Regulatory bodies, including EFSA and the UK Food Standards Agency, have sanctioned Bovaer’s use based on thorough evaluations. These assessments confirm that the feed additive poses no harm to the cattle or their productivity, nor does it alter the quality of milk. Arla stands by its commitment to sustainability without jeopardizing product integrity.
Arla’s initiative is part of a broader trend within the grocery industry to explore sustainable cattle feeds. For instance, Morrisons has collaborated with Sea Forest to develop seaweed-based feed aimed at reducing carbon emissions from beef production.
Arla Foods continues to reject false claims, affirming the safety and benefits of its sustainable feed initiative.
