Amazon achieved its “biggest Black Friday shopping event ever.”
- The sales spanned from November 21 to December 2, 2024.
- Significant deals led to record-breaking sales figures.
- Customers in the UK particularly favored Alexa-enabled devices.
- Independent sellers accounted for over 60% of sales.
Amazon has proudly announced its biggest Black Friday Week and Cyber Monday to date, setting new records in sales and customer participation. The promotional period stretched from November 21 to December 2, showcasing a significant boost compared to previous years.
Throughout the 12-day sale, Amazon introduced some of the most attractive deals of the season, resulting in unprecedented sales and the highest number of items sold during this timeframe.
In the United Kingdom, consumers showed particular interest in Alexa-enabled devices, with the latest Echo Dot and Fire TV Stick 4K models being among the top sellers. Other popular products included the Ninja Foodi MAX Dual Zone Air Fryer and Oral-B Pro 3 Electric Toothbrush, illustrating diverse consumer interests.
Beyond new products, UK customers embraced the opportunity to purchase quality used, refurbished, or open-box items through Amazon’s resale program. This not only provided value but also aligned with sustainable shopping practices. Among the favored resale items were the Russell Hobbs Steam and Clean, Fisher-Price Butterfly Dreams 3-In-1 Projection Mobile, and Xbox Series S.
One of the standout aspects of this year’s Black Friday event was the success of independent sellers on the platform. Products from these sellers constituted over 60% of total sales during Black Friday Week and Cyber Monday, demonstrating the critical role these businesses play in Amazon’s e-commerce ecosystem.
Doug Herrington, CEO of Amazon Stores worldwide, remarked on the massive savings customers enjoyed and hinted at more exciting offers to come as the holiday season progresses.
Amazon’s achievements during this Black Friday underscore its leading position in the e-commerce industry.
