Majestic has teamed up with Club Soda to innovate in the low and no-alcohol drinks category.
- This partnership aims to meet the rising demand for mindful consumption options during the holiday season.
- Majestic will offer nine Club Soda products, expanding their low and no-alcohol range significantly.
- The selection will be available in all 212 stores across England, Scotland, Wales, and Jersey, plus online.
- This initiative aligns with a 600% increase in low and no-alcohol drink sales at Majestic since March 2022.
Majestic’s partnership with Club Soda marks a significant step in responding to consumer feedback. By offering a diverse range of low and no-alcohol beverages, Majestic aims to provide options that cater to mindful drinkers during the festive season. These new offerings are set to hit the shelves just in time for Christmas and Dry January, including premium products like Eisberg 0% wines and Mederato 0% wines.
This strategic move comes as sales of low and no-alcohol drinks have skyrocketed at Majestic, experiencing a promising 600% increase since March 2022. The addition of Club Soda’s nine highly regarded products means the retailer’s selection in this category has effectively doubled during this period. Premium brands such as Three Spirits Nightcap and Everleaf Mountain are among the choices now available to customers.
Majestic is committed to quality and variety, values that are shared with Club Soda. This synergy allows both entities to fulfill the growing demand for conscious consumption. Majestic’s goal is to make low and no-alcohol beverages as accessible as their traditional offerings.
Laura Willoughby, co-founder of Club Soda, emphasized the mission to make alcohol-free options as ubiquitous as alcoholic drinks, leveraging Majestic’s extensive network to achieve this. She noted the ease with which customers can now find their preferred drinks thanks to knowledgeable sales teams across the country.
In a related effort, Majestic has partnered with fintech charity Pennies, allowing customers to easily donate to charity when purchasing beverages. This initiative further underscores Majestic’s commitment to socially responsible practices.
Majestic’s collaboration with Club Soda signifies a shift towards more inclusive and health-conscious consumer options in the beverage industry.
