One Stop is enhancing its grocery selection, focusing on healthier and on-the-go breakfast and snack options targeted at health-conscious consumers. New additions include popular brands like Oatly and Belvita, reflecting a shift towards accommodating modern consumer trends and preferences. The revamped range introduces both traditional and trendy items to appeal to a broad audience. This initiative is part of a series of product updates across various categories. The comprehensive update marks a significant step in aligning product offerings with customer expectations.
One Stop has taken steps to update its grocery offerings by introducing new products across its biscuits, cereals, and beverages categories. The initiative aims to cater to the growing number of consumers seeking healthier breakfast and snacking options. According to Henry Maulik, head of products, the revamp is designed to meet the requirements of a more health-conscious customer base, stating, ‘As customers become more health conscious, it’s important that we’re able to fulfil their needs.’
Among the new products are Oatly Oat Drink, Go Ahead Fruit Slices Apple, Quaker Apple & Blueberry Porridge Pot, and Belvita Soft Baked Choc Chips, offering customers a variety of options that resonate with current health trends. In addition to these, One Stop is introducing Bubbleology Passion Fruit Bubble Tea and Fuel10k Chocolate Breakfast Drink, which are particularly aimed at younger consumers attracted by trending lifestyle beverage choices.
The cereal section at One Stop is receiving a notable upgrade with the introduction of Kellogg’s Fruit n Fibre, Nestle Cheerios Honey, Kellogg’s Coco Pops Chocos, and Weetabix Chocolate 24’s. This development is aligned with the company’s strategy to support the customer shopping mission more effectively. Maulik commented on the revamped cereal aisle’s improved layout, which is intended to make products more accessible and enhance the shopping experience by providing more on-the-go breakfast solutions.
In the realm of hot beverages, new introductions include Nescafe Original three-in-one sachets, Nescafe Quality Street Green Triangle Mocha sachets, and Cadbury Instant Hot Chocolate. These additions reflect One Stop’s continued effort to diversify its product range and keep pace with evolving consumer preferences. The current changes follow a series of similar updates, including expansions in fresh food, bakery, alcohol, and confectionery categories throughout previous months.
The revamped grocery range at One Stop signifies a strategic alignment with evolving consumer preferences and healthier lifestyle choices.
