Discover astonishing discounts this Black Friday as major retailers slash prices by up to 99%.
- PrettyLittleThing has drastically reduced select items, including a dress marked down from £20 to just 20p.
- Incredible offers also included tops and skirts, with prices dropping under £1 for an hour.
- Massive customer response led to products selling out in minutes during this limited-time offer.
- Boohoo Group’s similar discounts underscore their strategy amid financial challenges.
Black Friday saw a remarkable event as major fashion retailer, PrettyLittleThing, slashed prices by an unprecedented 99% on select items. The retailer offered items such as a pink cut-out mini dress reduced from £20 to an astonishing 20p. This was not a standalone deal; a black sheer bandeau mini dress originally priced at £22 and a sheer brown camisole top costing £12 experienced similar price cuts, reduced to 22p and 12p, respectively.
This promotion, albeit brief, attracted a huge consumer response, with items selling out within minutes. The sale featured a total of 10 pieces, each priced below £1, providing a rare opportunity for consumers to purchase high-demand fashion at minimal cost.
PrettyLittleThing’s 99% off offer is a repeat of a similar Black Friday campaign executed in 2020, a testament to its success and consumer appeal. Meanwhile, Boohoo, also under the Boohoo Group umbrella, extended comparable discounts reaching up to 93% on items like a tropical print bandeau top and a diamante gold-trim bikini brief, originally priced at £15 and £10, respectively, reduced to just £1.
The impressive discounts by Boohoo Group come at a time of financial adversity, with the company reporting a substantial pre-tax loss of £147.3 million for the first half of 2024. Amid these challenges, Boohoo Group has taken strategic measures, securing lender consent to raise up to £39.3 million through a share issue.
While PrettyLittleThing and Boohoo made headlines with their discounts, Black Friday attracted numerous other competitive offers across the retail sector. Retailers like Asos, Gymshark, and Rixo were also part of the consumer bargain hunt, each vying to capture the interests and wallets of eager shoppers.
PrettyLittleThing and Boohoo’s radical discounts exemplify the intense competition among retailers during Black Friday.
