Havas Red collaborates with Piper-Heidsieck to unveil a new advertising campaign, “Twist the Script,” designed to highlight the brand’s rich history and unconventional approach.
- “Twist the Script” reveals unique brand stories and defiance of tradition, marking a new era for Piper-Heidsieck’s advertising efforts.
- A mural in Brooklyn, New York, by Miles Aldridge, spearheads the campaign, showcasing its artistic and cinematic flair.
- Key events in Piper-Heidsieck’s history include innovative champagne distribution during Prohibition and an iconic link to Marilyn Monroe.
- Team efforts span across the UK and the US, driven by Havas Red UK and Havas Play, amplifying the international reach of the campaign.
Havas Red has embarked on an ambitious project in collaboration with champagne brand Piper-Heidsieck, leveraging a captivating campaign titled “Twist the Script.” This initiative seeks to weave together the storied past of Piper-Heidsieck, delving into how the brand has historically challenged industry norms.
Central to “Twist the Script” is its focus on storytelling, unveiling various unique narratives that set Piper-Heidsieck apart. The campaign taps into intriguing episodes from the brand’s storied past, such as its resourceful champagne supply methods during the Prohibition era, and its celebrated connection to legendary actress Marilyn Monroe.
A highlight of this innovative campaign is the installation of a large mural in Brooklyn, New York, featuring the artistic work of Miles Aldridge. This visual centerpiece, brought to life by the Havas Play team in the United States, epitomizes the campaign’s artistic direction and aims to captivate audiences with its bold cinematic imagery.
Havas Red UK manages the campaign’s influencer and media relations strategy, ensuring the campaign’s messages resonate across different platforms. Meanwhile, in the States, Havas Play collaborates with Formula teams to execute the campaign’s visual narratives and bolster its recognition overseas.
Sandrine Pietrement, Piper-Heidsieck’s Global Brand Director, expresses satisfaction with the project, noting that the collaboration with Havas has been meticulously orchestrated, culminating in a dynamic and engaging campaign. Her words reflect not only the strategic planning behind “Twist the Script” but also an enthusiastic outlook for the brand’s future.
The “Twist the Script” campaign marks a new chapter in Piper-Heidsieck’s brand storytelling, with Havas Red’s creative direction set to inspire and engage a global audience.
