Pixel Kicks, a Manchester-based agency, wins a critical contract from Northern Lights Gaming to revamp their website after a competitive pitch.
- The agency’s appointment builds on its extensive experience in the gaming sector, having worked with clients like Airship Interactive and Marvelous Games.
- Northern Lights Gaming, established in 2017, has a robust team with over 50 years of experience in the online gaming industry.
- The revamped website aims to position Northern Lights Gaming as a leader in game design globally, supporting new game launches and enhancing recruitment.
- Pixel Kicks is set to launch the new website in the first half of 2025, showcasing Northern Lights Gaming’s impressive portfolio and partners.
Following a comprehensive three-way pitch, Manchester-based digital agency Pixel Kicks has been appointed by Northern Lights Gaming to design a brand-new website. This initiative underscores Pixel Kicks’ authority in the gaming sector, having previously undertaken similar projects for renowned entities like Airship Interactive and Marvelous Games.
Northern Lights Gaming was founded in early 2017 by a team boasting over 50 years of combined experience in the online gaming industry. The team comprises creators, developers, and designers of some of the United Kingdom’s most successful desktop and mobile games, with offices strategically located in Stockholm and Krakow. Their games are available to major operators globally and are exclusively distributed by Games Global, with a partner roster that includes William Hill, Ladbrokes, and Coral, among many others.
The new website will aim to position Northern Lights Gaming at the forefront of the game design industry, not only in the UK but internationally. Key goals for the site include showcasing their back catalog, supporting future game launches, highlighting partnerships, and enhancing recruitment efforts. This strategic move is expected to significantly bolster the company’s brand and operational footprint.
Chris Buckley, Managing Director of Pixel Kicks, expressed enthusiasm about the collaboration, highlighting the shared location of both companies in Ancoats and noting Northern Lights Gaming’s formidable reputation in the sector. “Our focus is now on maximizing that profile and helping the business continue its growth trajectory,” he said.
Andrew Goodale, CEO of Northern Lights Gaming, emphasized the project’s significance for their company. He acknowledged Pixel Kicks’ deep understanding of their industry and target markets, expressing his eagerness to see the website come to fruition in the coming months.
The collaboration between Pixel Kicks and Northern Lights Gaming is poised to lead to a transformative digital presence, enhancing the latter’s position in the gaming industry.
