Castore announces the appointment of Danny Downs as its chief commercial officer, signaling a strong push for growth.
- Downs brings a wealth of experience from Fanatics International, promising to drive Castore’s commercial expansions.
- He will head the brand’s commercial operations during its planned expansion phases.
- The new role will involve steering the development and growth trajectory at Castore.
- Peter Alecock, another strategic hire, strengthens Castore’s leadership as commercial director.
Sportswear brand Castore has taken a significant step in its growth strategy by appointing Danny Downs as its new chief commercial officer. Downs joins Castore after an impressive 15-year career at Fanatics International, where he was instrumental in commercial development and served as the first general manager. This move is anticipated to bolster Castore’s commercial operations, aligning with its vision of becoming the fastest-growing retailer in the UK.
Downs’ experience in both the sporting and legal sectors will be pivotal to enhancing Castore’s commercial efforts. Co-founder and co-chief executive Tom Beahon expressed enthusiasm about the appointment, highlighting Downs’ ability to lead Castore in this new phase of development and his alignment with the company’s goals of relentless improvement.
Danny Downs remarked on his new role, stating, “I’m very excited to be joining Castore as we continue to challenge the big players of the industry and am looking forward to supporting its growth trajectory.” He aims to leverage instances of record-breaking product launches and upcoming partnerships to drive business development and strengthen team partnerships at Castore.
In addition to Downs’ appointment, Castore has strategically hired former JD Sports executive Peter Alecock as its commercial director. Alecock’s role focuses on managing retail, wholesale, and e-commerce channels, enhancing performance across all divisions.
These leadership changes come as Castore seeks to capitalize on new opportunities and navigate the competitive sportswear market with agility and forward-thinking strategies.
Danny Downs’ appointment as chief commercial officer is a promising step for Castore, indicating focused growth and strengthened leadership.
