Sky and Warner Bros. Discovery (WBD) have solidified a significant extension to their partnership in the UK and Ireland.
- This enhanced deal will introduce WBD’s streaming service, Max, ad-supported, to Sky customers at no additional cost in early 2026.
- Current and new series, including productions from HBO and Max Originals, will be available to Sky and NOW users.
- The partnership also underscores Sky’s role as the leading platform for sports and premium entertainment content through recent rights renewals.
- Statements from Dana Strong and Andrew Georgiou highlight the strategic importance of this collaboration.
Sky and Warner Bros. Discovery (WBD) have announced an expanded collaboration, aiming to improve offerings for Sky and NOW customers in the UK and Ireland. This partnership means that WBD’s streaming service, Max, will be available to Sky customers without extra charges in early 2026. The move signifies WBD’s strategic entry into the UK and Ireland’s entertainment scene with Max, further enriching the content portfolio already favored by Sky users.
The agreement guarantees that existing beloved series such as “House of the Dragon,” “The White Lotus,” and “The Last of Us” will remain accessible on Sky Atlantic and Sky’s On Demand service. Furthermore, the partnership will see an array of new series, including a highly anticipated “Harry Potter” series, made available exclusively on Max.
The integration of Max into the Sky and NOW offering solidifies the platform’s content leadership, bundling HBO and Max Originals alongside Sky’s extensive lineup that includes Sky Originals, sports, and a variety of active partnerships with entities such as Universal and Paramount. NOW Entertainment members in the UK and Ireland will similarly benefit from this seamless integration, gaining immediate access to the enriched entertainment mix as part of their existing subscriptions.
Sky’s commitment to delivering a comprehensive entertainment experience is further evidenced by its recent successful renewal of major sports rights. These renewals assure subscribers access to a broad range of sports content, from the Premier League to Formula 1 and beyond, enhancing Sky Sports’ attraction through a robust lineup at no additional cost to customers. The innovations in service, such as Sky Sports+, introduced earlier, have further bolstered viewing options.
According to Dana Strong, Sky Group CEO, the deal builds upon Sky’s existing achievements, emphasizing content partnerships and technological transitions within the industry. Andrew Georgiou, representing WBD, noted the collaboration’s exciting potential, particularly due to the widespread availability of Max coinciding with its global rollout, making Sky a critical partner in this ambitious endeavor.
This partnership marks a pivotal progression in Sky and WBD’s shared vision to deliver premium entertainment to audiences in the UK and Ireland.
