The 2024 Google’s Year in Search highlights the trending topics and personalities in the UK, demonstrating a diverse range of interests.
- Teen darts prodigy Luke Littler tops the UK’s search lists, exceeding searches for Olympians and football stars.
- The Oasis reunion tour sparked significant interest, marking its impact on the year’s search trends.
- Northern TV productions make a strong showing in trending search lists, led by ‘Baby Reindeer’ and ‘Fool Me Once.’
- The UK’s interest in major events like the Euros and the General Election is reflected in popular search queries.
In a notable achievement, 17-year-old darts sensation Luke Littler has emerged as the most-searched athlete in the UK for 2024, surpassing renowned figures like Simone Biles and Jude Bellingham. A plaque shaped like a dartboard now stands at his home in Warrington, celebrating this unique accolade. Littler expressed his astonishment and honor by stating, “To be recognized in two Year in Search lists is a huge honor. It’s been an amazing year for me personally, and for the sport of darts as a whole.”
The buzz surrounding the Oasis reunion tour significantly influenced search trends, particularly with “How to get Oasis tickets” being the second top trending ‘How to’ question. The continued popularity of the Gallagher brothers has kept them at the forefront of music searches, with tickets also figuring prominently in trending search terms.
The Northern TV industry’s impact is clearly depicted in the search data. Scottish black comedy ‘Baby Reindeer’ and North West crime drama ‘Fool Me Once’ occupied the top two positions in the TV search list, underscoring their growing popularity. Key figures from these productions, like Richard Gadd and Michelle Keegan, also made it into the top 10 of the People search category, reinforcing the influence of regional television.
Major events like the Euros dominated general search terms, with users frequently questioning, “When is the Euros final?” Additionally, the search for “How to watch the Olympics” indicated a keen public interest in following global sports events.
As political activities intensified in the UK, questions like “How to vote in the UK” and “When is the General Election” surged into the top searches. This reflects a heightened engagement and curiosity about political processes among the UK populace.
2024’s search trends reveal a tapestry of interests across sports, music, television, and politics in the UK, highlighting the public’s diverse curiosity.
