Nick Morley, with extensive experience in adtech, is now CEO of Lunio.
- Morley transitions from chair to CEO as Neil Andrew becomes chief strategy officer.
- Lunio plans to tackle invalid traffic, a $71 billion issue for businesses.
- Morley aims to enhance Lunio’s market position with strategic growth and partnerships.
- Lunio’s recent $15 million funding supports its expansion goals.
Nick Morley, an industry veteran, is now leading Lunio as CEO, bringing a wealth of experience from his previous roles in companies like Adobe and Integral Ad Science. His transition from chair of the board to CEO marks a significant leadership shift aimed at steering Lunio towards continued growth and global market expansion.
Neil Andrew, founder of Lunio, has transitioned to the role of chief strategy officer, allowing the company to leverage his extensive knowledge and experience. This leadership change aligns with Lunio’s strategic vision to fill a significant gap in the market by addressing the issue of invalid traffic, which has become increasingly costly for businesses.
The issue of invalid traffic, which reportedly exceeds 8.5%, represents a substantial financial drain on companies, costing them approximately $71 billion globally in wasted ad spend. Morley highlighted the urgency of addressing this problem by stating how it impacts return on ad spend and overall revenue potential for businesses.
Lunio’s solution involves empowering performance marketers to regain control over their ad spend by identifying and eliminating invalid traffic, thus enhancing the quality and effectiveness of digital marketing efforts. This approach not only helps in reducing waste but also improves targeting and engagement with genuine prospects.
Backed by $15 million in Series A funding from investors including Smedvig Capital and Praetura Ventures, Lunio is well-positioned for its next phase of growth. Morley’s strategic vision is set to capitalize on this momentum, aiming to develop Lunio into a preferred partner for performance marketers through continuous product innovation and strategic partnerships.
Lunio is poised for continued success under Nick Morley’s leadership, focusing on addressing invalid traffic and strengthening market presence.
