Horlicks steps into the young family market with Horlicks Kids Chocoland, a nutritious and chocolatey drink designed for children.
- The drink, high in 10 vitamins and minerals, is created by Into The Light agency in collaboration with Aimia Foods.
- Horlicks Kids Chocoland aims to appeal to children’s imagination with a vibrant brand world, featuring playful elements like chocolate lollipop trees.
- This new product marks Horlicks’ first foray into children’s beverages, leveraging the brand’s 150-year legacy.
- Both Aimia Foods and Into The Light express excitement over Horlicks Kids and its anticipated impact on retail.
Horlicks has introduced Horlicks Kids Chocoland, a new initiative targeting the young family market. This fun and nutritious drink, known for its rich chocolate flavor, stands out for being fortified with 10 essential vitamins and minerals, making it a healthy choice for children.
The creative process behind Horlicks Kids Chocoland was spearheaded by Into The Light, a Stockport and Liverpool-based branding and design agency. This collaboration with Aimia Foods brought to life a vivid and imaginative brand world designed to captivate children’s imaginations. Key visual elements in this branding include chocolate lollipop trees and ice cream mountains, which are integrated across various platforms from packaging to social media.
Simon Ellis, managing director of Into The Light, described the project as a dream opportunity. He noted, “This was a dream brief and our creative team really enjoyed having fun and creating the ‘blast off moment’ for Horlicks Kids.” His comments underscore the enthusiasm and creative energy that went into bringing the product to market.
Michelle Younger, marketing director of Aimia Foods, highlighted Horlicks’ longstanding history and expressed excitement about the brand’s expansion into the young family segment. She stated, “The Horlicks brand has been loved for more than 150 years. Building on this significant history, the launch of Horlicks Kids is a hugely exciting development for the brand.” Her belief is that the brand identity developed by Into The Light will resonate well with both children and their parents.
The launch of Horlicks Kids Chocoland signifies Horlicks’ initial entry into the children’s beverage market, a decision that taps into both a rich heritage and an ambition to widen its consumer base. The enthusiasm from both the creators and the brand holders reflects a commitment to making Horlicks Kids a success in retail.
Horlicks Kids Chocoland represents a strategic expansion for the brand, blending tradition with innovation to connect with a new generation.
