Chris Hopper, former Citypress director, is set to launch a new communications agency named Bridge in January.
- Bridge aims to offer bespoke consultancy, focusing on corporate communications, B2B PR, and insights.
- Operating from Manchester, Bridge promises senior-level consultancy and data-driven insights.
- Hopper’s experience includes over a decade at Citypress, leading award-winning research and analytics teams.
- The new agency plans to collaborate with specialists in research, media intelligence, and political advisory.
After an extensive career of over a decade at Citypress, Chris Hopper, a former director, is preparing to unveil Bridge, a boutique communications consultancy. Slated for a formal launch in January, the agency will be based in Manchester and aims to specialize in corporate communications, B2B PR, and insights. This move signals a shift towards more personalized consulting services in the communications sector.
Bridge intends to position itself uniquely by ensuring that all clients receive senior consultancy. The agency will focus on leveraging data-driven insights to enhance audience understanding and engagement. This approach is designed to help brands influence their audiences more effectively.
Chris Hopper’s tenure at Citypress includes 11 years where he honed skills in corporate communications and reputation management. He also played a pivotal role in leading the agency’s research and analytics team, which provided measurement services and primary research for clients.
Having previously worked at MC2 and on regional newspapers, Hopper brings a wealth of experience to Bridge. The agency’s model will draw on the expertise of associates specializing in primary research, media intelligence, and political advisory, ensuring a comprehensive service offering.
Chris Hopper stated, “The traditional agency model isn’t working for many businesses and brands. Bridge will offer a different experience by guaranteeing specialist, senior consultancy.” This commitment to quality service is rooted in the agency’s strategy, which begins with robust audience intelligence.
The launch of Bridge marks a step forward in delivering bespoke and insightful communication strategies, tailored to meet the evolving needs of brands and audiences.
