The significant ‘seven-figure’ account of CLOUD NINE returns to the Propaganda agency, marking a major milestone in their ongoing partnership.
- Originally, Propaganda played a crucial role in creating the CLOUD NINE brand back in 2009.
- The hair styling business aims for expansive global retail and ecommerce growth with Propaganda’s strategic guidance.
- The partnership was renewed without a competitive pitch, highlighting a strong mutual trust between the two teams.
- CLOUD NINE’s CEO Danny Emmett describes this period as a perfect time to accelerate future growth ambitions.
Propaganda, a Leeds-based brand consultancy, has been reappointed as the lead marketing and creative agency for CLOUD NINE, a notable hair styling brand. This appointment is significant as it marks the return of a ‘seven-figure’ account to Propaganda, which initially helped establish the brand in 2009.
The Yorkshire-based business is celebrating its 15th anniversary and is eager to expand its reach across global retail and ecommerce platforms. Propaganda will collaborate with CLOUD NINE’s board to craft strategic brand recommendations and creative campaigns.
Remarkably, the account was awarded to Propaganda without a pitch, a testament to the strong existing relationship and confidence in Propaganda’s capabilities.
Danny Emmett, CEO of CLOUD NINE, expressed enthusiasm for this renewed collaboration, emphasizing the brand’s success and future growth aspirations. He stated, “Celebrating our 15th year in business is the perfect time to reflect on our success to date but also to accelerate our future growth ambitions. Propaganda were pivotal in the formation of the brand and since we re-engaged with them in August, we have been impressed with our recent campaign and the Brand Discovery work they have undertaken. This appointment marks an exciting new chapter for CLOUD NINE.”
Tom Fowler, Propaganda’s strategy and planning director, shared his thoughts on the re-engagement, highlighting the feeling of a ‘homecoming’ and the excitement of reuniting with many talented team members at CLOUD NINE. He remarked, “Propaganda played a vital role in creating the brand back in 2009, and we can’t wait to implement our strategic recommendations and make a huge impact on the hair sector again.”
This renewed partnership between CLOUD NINE and Propaganda sets the stage for achieving ambitious growth targets.
