Sport Social Podcast Network has announced a strategic collaboration with Netflix to boost NFL content visibility.
- Netflix partners with The Nat Coombs Show, a leading NFL podcast, for their new campaign.
- The advertising campaign will run through December, coinciding with crucial NFL games.
- Exclusive NFL Christmas Day games will be promoted via host-read ads and other digital activities.
- This initiative enhances Netflix’s engagement with the growing UK NFL fanbase.
In a significant development, Sport Social Podcast Network, recognized as Europe’s largest sport-focused podcast network, has formed a strategic partnership with Netflix. This collaboration is set to enhance Netflix’s presence in the National Football League (NFL) sphere through a new campaign designed to leverage the engaged audience of The Nat Coombs Show, a premier NFL podcast.
Partnering with Dentsu London, Netflix aims to make substantial inroads into the NFL audience by using the influential platform of The Nat Coombs Show. The podcast, hosted by Nat Coombs, who has been an authoritative figure in NFL coverage in the UK for over 15 years, offers Netflix a direct line to a passionate and highly engaged fanbase.
The campaign will be active throughout December, a critical period for NFL fans, as it coincides with pivotal games where teams are vying for playoff positions. This timing ensures maximum engagement from fans during the high-stakes NFL season, which is a key focus for Netflix.
On Christmas Day, subscribers can look forward to streaming two highly anticipated NFL games exclusively on Netflix’s platform. The matchups include the Kansas City Chiefs against the Pittsburgh Steelers, followed by the Baltimore Ravens taking on the Houston Texans. This exclusive streaming of NFL games is expected to attract significant viewership and enhance fan experience.
Paul Swaine, brand partnership director at Sport Social Podcast Network, expressed his enthusiasm for this collaboration, stating that the partnership offers a multi-layered campaign with host-read ads, announcer reads, and robust social media support. This strategy is designed to amplify Netflix’s presence within the NFL community and integrate into the broader advertising landscape seamlessly.
Echoing this sentiment, Nat Coombs highlighted the growing NFL fanbase in the UK, suggesting that this partnership will significantly bolster the network’s reach and engagement. He remarked on the importance of offering mind-blowing NFL action on Christmas Day, which aligns with the holiday spirit and enhances fan involvement.
The collaboration between Sport Social Podcast Network and Netflix represents a forward-thinking approach to engaging NFL audiences and expanding digital media presence.
