The PHA Group has been reappointed to manage PR for major marathon events in 2025.
- This marks the first time Manchester and London Marathons occur on the same day.
- The agency aims to enhance media presence and local engagement for the Manchester Marathon.
- The 2025 marathon is set to have over 36,000 participants and a new finish line.
- The event contributes significantly to the Manchester economy, boosting local businesses.
The PHA Group has solidified its position as a key player in managing public relations for significant marathon events in the UK. Reappointed by A.S.O. UK for the second consecutive year, the agency will oversee PR activities for the Manchester Marathon in 2025. This year is particularly notable as it marks the first time the Manchester and London Marathons will take place on the same date, a development expected to draw a combined 90,000 participants.
Building on its previous achievements, PHA Group aims to further elevate the media presence and community engagement for the Manchester Marathon. In 2024, the agency effectively managed press activities, contributing to record registration numbers and substantial philanthropic contributions from the event. More than £3.5 million was raised for various charities, with over 32,000 participants and 125,000 regional supporters.
The role of PHA Group extends beyond just promotion; it involves highlighting inspiring stories of participants and illustrating the marathon’s impact on the Greater Manchester community. The agency’s efforts are not just about numbers but also about creating a positive legacy in sports and local culture. This year’s event promises to be even more impactful, with the added excitement of competing with the historically significant London Marathon on the same day.
Andrew Smith, CEO at A.S.O. UK, praised PHA Group’s influence, stating that their work has significantly boosted the event’s media visibility. “Our collaboration has been instrumental in enhancing the Manchester marathon’s public image,” he said, acknowledging the shared anticipation for what will be the largest day of marathon running in the UK’s history.
Hannah Craig, head of PHA North, highlighted the agency’s dedication to providing a premier experience for participants and supporters alike. With over 36,000 participants already registered, the 2025 marathon features an exciting new finish line on Oxford Road, further emphasizing the event’s prominence in the Manchester sporting calendar. The event’s economic impact is also considerable, adding approximately £29 million annually to the local economy.
The PHA Group’s involvement in these large-scale events underscores its pivotal role in influencing and driving marathon culture in the UK.
