A playful mural has appeared in Manchester, adding humor to the festive season with Santa Claus and Kenny the Koala.
- Santa is depicted enjoying a quiet moment on the toilet, promoting the idea of taking time for self-care during the busy holiday season.
- The murals are part of a campaign that encourages relaxation and indulgence, even for someone as busy as Santa.
- The artwork, found in both Manchester and London, supports local pride, especially with Manchester being home to the brand’s mill.
- The initiative is intended to promote the brand’s soft products, providing a gentle reminder to prioritize personal comfort.
In the heart of Manchester’s Northern Quarter, a new mural presents a unique and amusing depiction of Santa Claus. Designed by Publicis London and painted by Global Street Art, the mural portrays Santa in a festively adorned bathroom, relishing a peaceful moment. This scene is part of an inventive initiative meant to inspire people to embrace self-care, epitomized by Santa taking a break amidst his hectic holiday schedule.
The mural highlights the notion that everyone, even someone known for selflessness like Santa, deserves a break. Featuring lush decorations like glowing fairy lights and a pile of presents, the scene is brought to life with humor and charm. Standing beside Santa is Kenny the Koala, playfully handing him a roll of soft Cushelle tissue, reinforcing the campaign’s theme of comfort and indulgence.
This creative artwork is not limited to Manchester; a twin version graces Mare Street in London. Both murals promote the mission to remind the public to prioritize themselves, especially during the demanding festive season. This campaign also holds local significance, reinforcing Manchester’s status as the manufacturing hub for the brand’s products.
The murals will be displayed for public enjoyment until January 6, giving festive shoppers something unique to appreciate. Martina Poulopati, global marketing director at Essity, articulates the message by stating, “Christmas is a time for giving, but sometimes you need to give yourself a break, too.” The overall goal is to insert a sense of humor into the hurried holiday period while subtly keeping the brand’s soft tissue essentials in view.
Leanne McLeod, senior brand manager, emphasizes the murals’ purpose to serve as cheerful reminders of the importance of self-care. In a season defined by hustle and bustle, taking time for oneself is not only necessary but a well-deserved gift.
The murals are a light-hearted reminder for everyone to indulge in moments of self-care during the holiday festivities.
