A new festive treat has arrived with the launch of a vegan ‘Figs in Blankets’ chocolate bar, combining sweet figs with oat milk chocolate and a touch of salty bacon seasoning.
- This limited-edition chocolate bar is exclusively available on Amazon at a price of £3.50, with part of the proceeds supporting charitable activities.
- The concept originated from illustrator Louise Coutinho and was chosen through a creative initiative aimed at discovering innovative chocolatiers in collaboration with The King’s Trust.
- Expert judges, including renowned chef Levi Roots and H!P founder James Cadbury, selected this unique flavor combination as part of a festive challenge.
- A recent Aldi study indicates a shift among younger generations toward plant-based and global foods during the Christmas season.
The festive season this year sees an innovative addition to the vegan chocolate market: the ‘Figs in Blankets’ chocolate bar. Combining the sweetness of figs with a salty vegan bacon seasoning enveloped in oat milk chocolate, this treat brings a new twist to traditional holiday flavors. This unique chocolate bar is a limited edition, available solely through Amazon for £3.50. Part of the proceeds from its sale will support The King’s Trust, a charity focused on empowering young people.
The idea for this novel product came from Louise Coutinho, an illustrator who contributed her creativity to a collaborative initiative with The King’s Trust and Amazon. This initiative aimed to uncover the UK’s next great chocolatier, inviting young minds to propose exciting flavor combinations for the holiday season.
Entries for this challenge were evaluated by a panel of experts, including product inventor and celebrity chef Levi Roots and H!P founder James Cadbury. Cadbury expressed enthusiasm for this creation, highlighting the brand’s mission to offer plant-based chocolate with no compromise on taste.
A recent study by Aldi reveals changing preferences among Gen Z and Millennials, marking a move away from traditional Christmas dishes toward plant-based and international cuisines. This trend reflects a broader change in holiday eating habits, potentially spurring more innovations like H!P’s new offering.
The vegan ‘Figs in Blankets’ chocolate bar highlights evolving holiday tastes and the growing interest in plant-based products.
