Fox Agency collaborates with Toshiba Tec for a European campaign.
- The Leeds-based agency will promote Toshiba’s new products extensively.
- Strategy development and creative content are key focus areas.
- Both parties express excitement about the ongoing partnership.
- Fox Agency leverages its expertise in the electronics sector.
Fox Agency, based in Leeds with offices in London, Dusseldorf, and New York, has been appointed by Toshiba Tec to spearhead the launch of new products across Europe. This collaboration aims at expanding Toshiba’s reach in the European market through a series of strategic campaigns.
The partnership involves Fox Agency in crafting detailed product propositions, innovative campaign strategies, and compelling messaging. Desired outcomes include increasing product awareness and enhancing Toshiba’s market presence across Europe.
Mandy Schnacke, Deputy Manager of Marketing Communication at Toshiba Tec Germany Imaging Systems, noted the agency’s history of creating engaging content as a factor for the collaboration. “Fox Agency has a proven track record for delivering engaging, creative content to our business so it was a natural next step to work with them on a broader, integrated campaign,” she stated.
Fox Agency’s CEO, Ben Fox, highlighted the significance of this partnership with Toshiba. He emphasized their expertise in the electronics sector, noting that delivering for such a renowned brand is a strategic milestone for the agency. “It’s therefore been a privilege to be able to deliver for Toshiba, a household name whose product suite underpins so many areas of modern-day business,” he remarked.
Both companies are excited to carry forward the collaboration into 2025, aiming to build on a strong foundation laid in the past year, promising further strategic initiatives to support Toshiba’s growth.
This partnership marks a significant step for both Fox Agency and Toshiba in expanding their influence across Europe.
