The MOLE Clinic has engaged Zeus PR for a new nationwide campaign, marking its eighth UK clinic’s opening.
- This collaboration focuses on enhancing the brand’s visibility through strategic PR and social media outreach.
- The clinic, led by founder Iain Mack, pioneers in skin cancer detection using AI technology.
- Zeus PR’s role is crucial due to its successful national campaigns and regional expertise.
- Emma Jones highlights the clinic’s mission to reduce UK skin cancer rates through quality screening services.
The MOLE Clinic has strategically appointed Zeus PR to spearhead a new nationwide public relations campaign. This decision aligns with the clinic’s expansion, marked by the launch of its eighth UK clinic, specifically its debut in the North of England. The move aims to strengthen its brand’s presence both regionally and nationally.
Zeus PR is tasked with managing press relations, social media, and influencer engagement to effectively disseminate key messages about early skin cancer detection. This engagement is particularly significant given the clinic’s innovative approach to skin cancer screening, led by its founder, Iain Mack. Mack’s development of the nation’s first AI-driven Skin Cancer Screening App underscores the clinic’s commitment to technological advancement in healthcare.
Anthea Fosti, Managing Director of Zeus PR, expressed optimism about the partnership, emphasizing their dedication to building the clinic’s reputation and reaching a wider audience. The focus is on spreading the importance of early skin cancer detection through a carefully crafted reputation-building campaign.
Emma Jones, Marketing Director of The MOLE Clinic, corroborated this vision, acknowledging the potential impact of Zeus PR’s efforts. She cited the agency’s proven track record with high-profile national campaigns and its North West base as key factors in their selection. This partnership is pivotal for driving attention to the newly launched Manchester clinic, aiming to make significant strides in reducing skin cancer mortality rates in the UK.
The MOLE Clinic’s commitment to innovative, high-quality screening services remains at the forefront of their mission. By partnering with Zeus PR, they aim to amplify their message on early detection and preventative care, which has been their focus for over two decades.
The collaboration between The MOLE Clinic and Zeus PR marks a significant step forward in promoting early skin cancer detection across the UK.
