A social media trend centered around ‘Dubai chocolate’ has taken the internet by storm.
- Lindt introduces its pistachio chocolate bar inspired by this viral sensation.
- The trend began with Sarah Hamouda’s fusion of Middle Eastern and modern flavors.
- Lindt’s creation combines pistachios, milk chocolate, and Kadayif pastry.
- The product is initially available at select UK locations with a premium price.
Social media continues to shape consumer preferences and has sparked the latest dessert trend — ‘Dubai chocolate.’ Originating from TikTok, this trend features unique flavor combinations, first popularized by Sarah Hamouda. Her creation blends traditional Middle Eastern flavors with modern dessert techniques, gaining significant attention online.
Recognizing the potential of this trend, Lindt has rolled out its pistachio chocolate bar, crafted to cater to the growing demand for innovative flavors. Lindt’s interpretation of the ‘Dubai chocolate’ incorporates pistachio nuts, enveloped in creamy milk chocolate and topped with Kadayif pastry. This combination aims to provide a rich, textured experience that appeals to chocolate enthusiasts.
While the sumptuous chocolate has caught the eye of many, Lindt’s version comes with a higher price point. At £10 for a 145g bar, it is positioned as a premium indulgence. Currently, it is available at four exclusive locations in the UK, including Bicester Village and Leeds Trinity. This selective availability adds an element of exclusivity, enticing consumers looking for unique and luxurious chocolate experiences.
The craze around such unique products is not an isolated phenomenon in 2024. Recently, other food trends, including home recipes on TikTok, have caused surges in demand, such as a cucumber salad recipe that left stores in Iceland out of stock. This demonstrates a broader pattern where viral content on social media significantly influences product popularity and availability.
Lindt is not alone in its viral success. Retailers like M&S have also seen their innovative products like the ‘Big Daddy’ chocolate bar gain popularity due to their presence on social media, further proving the platform’s impact on the food industry.
Lindt’s strategic embrace of the ‘Dubai chocolate’ trend marks a significant step in leveraging social media to drive consumer interest and product innovation.
