Quality Street has been identified as a quintessential part of the UK’s Christmas celebrations.
- 46% of people find chocolate an “affordable luxury,” leading them back to beloved brands yearly.
- The brand saw a 38% rise in popularity among those aged 25-34, highlighting a trend in younger demographics.
- Half of the UK population buys chocolate for sharing during Christmas, continuing long-standing traditions.
- Nestlé’s introduction of paper tubs reflects a shift towards sustainability, with 200,000 units distributed in select stores.
Quality Street has become synonymous with Christmas for many in the UK, according to research by OnePoll. The survey underscores that Christmas wouldn’t feel the same without this beloved brand. An impressive 46% of respondents referred to chocolate as an “affordable luxury,” a notion that keeps them returning to their favorite brands every festive season.
The Nestlé-owned brand has seen a significant uptick in popularity, especially among the 25-34 age group, where there was a 38% increase compared to the previous year. This highlights a clear trend of younger demographics embracing traditional brands as part of their holiday celebrations.
The tradition of chocolate sharing remains strong, with some 50% of Brits purchasing tubs of chocolate specifically for this purpose during the holiday season. Furthermore, 44% of people opt for confectionery pouches to share with family and friends, maintaining traditions that foster social bonds.
Nestlé is also moving towards sustainability, rolling out a first-of-its-kind paper tub for Quality Street in selected Tesco supermarkets. Over 200,000 units were made available, housing around 150 tonnes of sweets, reflecting their commitment to environmental consciousness by reducing plastic use.
Quality Street continues to be an integral part of the UK’s Christmas, blending tradition with modern sustainability efforts.
