Asos and Adidas have teamed up for a unique fashion collection crafted in just three weeks, showcasing the agility of modern production.
- The collection, embodying Adidas’s sporty and casual aesthetic, includes a variety of menswear and womenswear options.
- Asos utilized the ‘Test and React’ model to drastically cut down the traditional production time from months to weeks.
- The collaboration features patterns such as cow print, highlighting trendy streetwear elements.
- Asos aims to expand this quick-response model to capture a larger share of the market next year.
In a move demonstrating the potential of rapid production techniques, Asos has partnered with Adidas to introduce an exclusive collection ready in just three weeks. Traditionally, crafting such a collection would take three to six months; however, Asos has employed its innovative ‘Test and React’ model to significantly reduce this timeframe. This approach allows for small batch production, making it possible to respond swiftly to emerging trends.
The new collection aligns with Adidas’s renowned sporty and casual style, incorporating contemporary streetwear elements and unique patterned designs like cow print. This diverse array of 15 menswear and womenswear options, including dresses, shirts, and scarves, exemplifies the blend of practicality and style that defines modern fashion collaborations.
Asos’s ‘Test and React’ strategy doesn’t just stop at fast production. Incorporating AI and data-driven insights, they can quickly reorder trending designs, adjusting their offerings to meet consumer demand effectively. As highlighted by Aayush Agarwal, Asos’s head of business and product, customers expect to find cutting-edge own-brand products alongside major partner brands at Asos. This partnership with Adidas is poised to deliver just that at an unprecedented pace.
Currently, the ‘Test and React’ model accounts for 10% of Asos’s own-brand sales, with plans to double its contribution next year. The agility afforded by this model not only keeps pace with the trend-focused market but also sets a benchmark for competitors aiming to attract a young, style-savvy audience.
Building on a foundation of speedy innovation, the Asos and Adidas collaboration is more than just a collection; it’s a testament to how technology and creativity can redefine fashion timelines.
The Asos-Adidas collaboration is a pioneering example of how rapid production models can transform the fashion industry.
