Search interests for holiday favorites are surging at Asda, signaling a busy festive season ahead for the supermarket.
- On December 19, searches for ‘whole turkey’ on Asda’s website jumped by an astonishing 1,730%.
- Interest in ‘Christmas desserts’ increased by 55%, adding to the festive shopping frenzy.
- The search for ‘cheese fondue’ rose by 32%, reflecting new dining trends.
- Asda forecasts significant sales in key festive items, indicating a strong consumer sentiment.
Asda is experiencing a notable increase in online searches for holiday-related items as the festive season approaches. On just a single day, December 19th, there was an extraordinary 1,730% surge in searches for ‘whole turkey,’ highlighting a consumer rush to secure this holiday staple. This uptick is just part of a broader trend that’s also seen a 55% rise in the search for ‘Christmas desserts,’ as families prepare for indulgent celebrations.
Meanwhile, the traditional ‘mince pies’ saw a 45% increase in searches, and ‘cheese fondue’ searches rose by 32%, pointing towards a diversifying interest in festive culinary experiences. Asda anticipates selling a substantial 470,000 Christmas puddings, 353,000 Christmas cakes, and 630,000 Yule Logs in response to this heightened interest.
During the peak shopping period from December 20 to 24, Asda expects nearly three million bottles of spirits to be sold, along with over 27,000 bottles of no and low-alcohol drinks, catering to a broad spectrum of consumer preferences during celebrations. A notable 29 million meters of Christmas wrapping paper is also projected to sell, a length equivalent to five journeys between London and New York.
The popularity of Asda’s festive gnome collectables, inspired by their recent Christmas advert, is also noteworthy. With expectations to sell 23,800 of these items, the character Gnibbles has become particularly favored. Additionally, their clothing brand has seen Christmas terms dominate the top five search queries, translating into the sale of 1.5 million Christmas pajamas, marking a record year for this category.
The rising search interests and anticipated sales suggest a robust and vibrant holiday shopping season for Asda.
