Iceland Foods witnessed a significant surge in sales and site visits as Morrisons faced technical issues during Christmas preparations.
- Morrisons’ technical problems redirected many customers to Iceland, doubling its Christmas sales.
- Turkey sales at Iceland skyrocketed by 200% in a few hours due to the shift.
- Essential Christmas items like pigs in blankets quickly ran out at Iceland.
- Morrisons apologized for delayed deliveries and loyalty card glitches, adding to customer frustrations.
Iceland Foods experienced a substantial increase in activity during the Christmas period, attributed to problems faced by Morrisons. Sales at Iceland doubled as customers experiencing issues at Morrisons turned to the frozen food retailer. The demand surge was so intense that Iceland’s website traffic tripled within a short period.
In a remarkable spike, Iceland’s turkey sales shot up by 200% in mere hours. Alongside turkeys, other festive staples such as pigs in blankets, stuffing, and Christmas puddings saw accelerated sales. The unforeseen influx was met with readiness from Iceland, ensuring that no family had their holiday plans disrupted.
An Iceland spokesperson expressed their satisfaction, noting, “What a morning, sales of our Christmas produce rocketed, and we were more than happy to oblige and make sure Christmas wasn’t ruined for families who switched to us.” Their timely response ensured that customers received their essential items despite last-minute changes.
Morrisons faced challenges with their More Card loyalty system, preventing customers from accessing discounts. The supermarket also dealt with delays in online orders and issues with click and collect services. This culminated in increased frustrations for many customers, particularly during the busy shopping season.
A representative from Morrisons addressed these issues, stating, “Some home delivery orders may be arriving late today – and we will be communicating directly with those customers affected.” They also issued an apology, acknowledging the inconvenience caused to their shopper base.
The mounting troubles for Morrisons were compounded by similar challenges faced by Ocado, which also experienced disruptions. At Ocado, some customers received incomplete orders due to a malfunction at one of its Customer Fulfilment Centers, highlighting the broader operational pressures on supermarkets during the festive rush.
Iceland’s strategic patience paid off as it successfully managed an unexpected surge in demand amidst its competitor’s challenges.
