Aldi remains the UK’s most affordable supermarket for the fifteenth consecutive month, highlighting its cost advantage over competitors.
- A basket from Aldi costs £65.21, which is over £8 cheaper than Tesco and £10.16 less than Morrisons, and significantly less than Waitrose.
- Which? consumer research reported Aldi as nearly £14.30 cheaper compared to Waitrose for similar items.
- Aldi has consistently provided low prices, ensuring they stay ahead of the competition for fifteen months.
- Aldi’s focus on affordability extends to students with their new range of essentials for back to school or university.
Aldi has achieved its fifteenth consecutive month as the UK’s cheapest supermarket, with a standard basket priced at £65.21. This continues to demonstrate Aldi’s commitment to providing affordable prices to consumers in challenging financial times.
Data from Which?, a consumer watchdog, reveals that Aldi’s basket is over £8 cheaper than Tesco’s, priced at £74. The significant cost difference gives Aldi a competitive advantage in the market.
Notably, during August, Aldi was £14.30 cheaper than Waitrose, the most expensive supermarket, when comparing equivalent baskets. This highlights Aldi’s commitment to maintaining low prices.
The cost comparison further indicated that Aldi is £10.16 cheaper than Morrisons, and Lidl is just slightly more expensive by £1.32.
Moreover, Aldi was the most affordable option for seven months in 2022, outpacing other competitors. The brand’s effort to ensure value for money remains paramount.
Aldi’s strategic pricing involves offering a new range of student essentials as the academic term begins, featuring products starting as low as £1.99. The range includes everything from bedding to kitchenware, catering to student needs at low prices.
Additionally, Aldi has recently reduced prices on various Everyday Essentials items, such as fruits and vegetables, enhancing its appeal to cost-conscious shoppers.
Aldi continues to reinforce its position as an economical choice for consumers with consistent affordable pricing.
