Fenwick has reopened its transformed beauty hall at its Newcastle location, marking a significant enhancement in its customer experience offerings.
- The beauty hall now extends over 26,000 square feet, featuring enlarged atriums and expansive facade windows.
- This redevelopment includes a 50-foot long fragrance bar and new terrazzo flooring, providing a fresh ambiance.
- A total of 23 new beauty counters and 163 brands are now available, including high-end names like Charlotte Tilbury and Le Labo.
- Fenwick aims to offer a comprehensive shopping destination, continuing its evolution in beauty retail.
Fenwick has officially reopened its extensively refurbished beauty hall at the Newcastle flagship, providing an enhanced shopping environment. The new beauty space now spans a substantial 26,000 square feet, incorporating two enlarged atriums that add to the grandeur of the setting. Additionally, shoppers can gaze through the vast 56-foot facade windows overlooking Northumberland Street, contributing a contemporary feel to the retail experience.
An impressive 50-foot fragrance bar has been introduced as part of these enhancements, inviting customers to explore new scents within a luxurious setting. The inclusion of over 1600 square feet of terrazzo flooring further elevates the hall’s refined aesthetic, resonating with modern design cues and stylish sophistication.
With this revamp, Fenwick has increased its brand offerings to 163, integrating both well-known and niche brands for a diverse selection. Esteemed labels like Chantecaille, Guerlain’s premium L’Art Matier, Hourglass, and Le Labo highlight the upscale nature of this department. The addition of 23 new beauty counters further enriches the customer experience, allowing for a more intimate and personalized service.
Hazel Ayers, Fenwick’s Director of Buying and Merchandising, describes the department as “the UK’s largest beauty hall outside of London.” She emphasized the meticulous three-year journey, partnering with top-tier beauty brands to realize this vision. Ayers mentions the transformation as part of a broader evolution in Fenwick’s customer service, showcasing innovative new products and expert beauty services within this revamped space.
The renovation of Fenwick’s beauty hall is part of a wider trend as department stores, including Selfridges and John Lewis, seek to refresh their beauty sections. Each aims to offer an increasingly immersive shopping experience, aligning with contemporary consumer expectations and preferences.
Fenwick’s revamped beauty hall exemplifies the brand’s commitment to enhancing the in-store customer experience through thoughtful innovation and collaboration.
