Arsenal partners with London streetwear brand Aries for a unique collection.
- This collaboration introduces a 26-piece limited edition line, including tracksuits and graphic tees.
- The collection is available in various outlets, including Aries and Arsenal’s online stores.
- Key figures in the campaign are Arsenal players and renowned supporters from diverse fields.
- Aries’ director emphasizes the cultural synergy between Arsenal and the label.
Arsenal has teamed up with the distinctive London-based streetwear label Aries, creating a unique and limited-edition 26-piece clothing and accessories collection. This collaboration is headlined by notable figures such as Bukayo Saka, Beth Mead, and Ghetts, bringing together a fusion of sports and street fashion.
Aries’ creative vision is represented through an assortment of garments featuring pieces like jersey tracksuits, graphic tees, and football shirts, prominently displaying “Arsenal” in Aries’ own typeface. Noteworthy items in the collection also include nylon and jacquard denim sets, and a notable navy wool bomber jacket adorned with Arsenal’s cannon symbol.
The collection caters to a wide audience with affordable and high-end pricing, ranging from £30 for dual toe socks to £350 for a premium wool bomber jacket. The collaboration is accessible through Aries’ flagship store in London’s Soho, Arsenal club stores, their respective e-commerce platforms, Selfridges, and selected global retailers.
Prominent figures leading the marketing effort include Arsenal’s own Martin Odegaard, Alessia Russo, Bukayo Saka, Declan Rice, and Beth Mead. Additionally, the campaign draws strength from influential supporters, such as musicians Ghetts and ShyGirl, and actress Kaya Scodelario, resonating with a broad audience base.
Arsenal’s retail director, Hannah Chick, highlights the collaboration as a culmination of a two-year strategic plan aimed at enhancing their retail initiatives. She underscores the team’s success in developing a retail experience that leverages the team’s heritage, noting the impact of this partnership on their evolving brand strategy.
Aries’ creative director, Sofia Prantera, reflects on the organic connection shared between the brand and Arsenal, rooted deeply in the communities and cultures of North London. This collaboration is celebrated as a communal experience that transcends individual differences through the unifying spirit of football.
Adding to its list of significant collaborations, Aries recently partnered with Clarks and Puma, further establishing its foothold in the fashion industry. Meanwhile, Arsenal continues to innovate, having recently revealed a collaboration with London Fashion Week’s Labrum for its 2024/25 away kit.
This collaboration encapsulates a vibrant blend of fashion and sport, exemplifying the synergy between Arsenal and Aries.
