Footasylum makes strategic leadership changes to strengthen its market position.
- Will Van Rensburg, formerly of Under Armour, joins as chief commercial officer.
- Glen Wilkinson, with extensive experience at Reebok, becomes senior buying director.
- The appointments aim to enhance Footasylum’s commercial operations and product offerings.
- Footasylum secures significant funding for expansion and sustainability initiatives.
Footasylum has undertaken significant strategic changes by appointing Will Van Rensburg and Glen Wilkinson in pivotal roles. These appointments are expected to steer the company towards enhanced growth and market presence. These leadership changes are aimed at consolidating Footasylum’s position in the competitive sportswear and fashion sector.
Will Van Rensburg, who recently transitioned from Clarks, brings nearly eight years of experience from his tenure at Under Armour, where he served as the global commercial director from 2020 to 2023. As the newly appointed chief commercial officer, Van Rensburg is tasked with overseeing the commercial operations and implementing strategies to bolster Footasylum’s growth trajectory.
Glen Wilkinson, slated to begin his role later this month, will join as the senior buying director. With a robust background having served in senior positions at Ecco, Reebok, and New Balance, Wilkinson last held the position of head of buying and merchandising at AW LAB, an Italian sporting retailer. His collaboration with Chief Product Officer Leon Mullin is anticipated to enhance Footasylum’s product portfolio significantly.
In a related development, Footasylum recently secured a £35 million funding package from HSBC. This financial boost, aligned with the company’s strategic hiring, supports its mission to expand and pursue sustainability initiatives across the UK and beyond. Notably, this investment arrives on the heels of a remarkable 112% increase in Footasylum’s pre-tax profit, reaching £6 million up from the previous £2.8 million, attributed to the strategic opening and expansion of retail locations.
These strategic appointments and financial investments position Footasylum to advance its market presence and operational objectives.
