Morrisons has initiated its eighth set of price cuts this year, impacting 170 products as part of a consumer-focused strategy.
- In September, the supermarket introduced ‘More Month,’ offering More Card users over 30% discounts on essentials both online and in-store.
- The initiative includes exclusive offers at Morrisons fuel stations, targeting confectionery items ahead of key festive seasons.
- Customers can now accumulate Extra ‘More Points’ on branded and own-label items, redeemable for a ‘Morrisons Fiver.’
- Rachel Eyre, Morrisons’ chief marketing officer, highlights the initiative as a financial reset post-summer, turning focus on Christmas savings.
Morrisons has strategically launched an eighth round of price reductions, affecting a wide range of 170 products. This move adds to the significant number of over 1,000 prices that have already been decreased or stabilized, reinforcing Morrisons’ commitment to affordability.
In September, Morrisons unveiled ‘More Month,’ an initiative designed to offer More Card customers substantial discounts averaging more than 30% on everyday items such as breakfast cereals and lunchbox essentials. These offers are accessible via both online platforms and in physical stores, ensuring a broad reach and convenience for shoppers.
Moreover, the initiative has been extended to Morrisons’ petrol stations, providing exclusive deals on confectionery, particularly in anticipation of Halloween and Christmas. Such foresight caters to consumer demand for festive preparations, presenting high-value opportunities for savings.
Morrisons has introduced an engaging loyalty scheme where customers can earn Extra ‘More Points.’ These points can be collected on a variety of branded and private label products. Once a customer collects 5,000 points, they receive a ‘Morrisons Fiver,’ a voucher redeemable against a selection of items including popular brands and fresh produce.
Rachel Eyre, Morrisons’ chief customer and marketing officer, remarked, “Customers tell us that September is an opportunity to ‘reset’ and try new routines after the expensive summer months.” This initiative not only facilitates a financial reset but also emphasizes strategic savings with Christmas on the horizon.
The eighth round of price reductions shows Morrisons’ ongoing dedication to providing value for customers, strategically catering to seasonal shopping needs.
