Sainsbury’s has introduced a premium ‘Kitchen Deli’ range across 100 stores, marking a significant expansion in their fresh food offerings.
- The ‘Kitchen Deli’ range includes 13 products such as wraps, sandwiches, salads, and ready meals, with plans for further expansion by 2023’s end.
- Pricing is positioned in the premium segment, with sandwiches at £4.75, salads like tuna niçoise at £5.50, and meals such as teriyaki chicken priced at £6.50.
- Most packaging in this new range is recyclable, aligning with Sainsbury’s sustainability efforts to minimize plastic use.
- This initiative coincides with Greggs’ plan to open standalone cafés within Sainsbury’s stores, enhancing retail partnerships.
Sainsbury’s has embarked on a substantial enhancement of its fresh food offerings with the launch of the ‘Kitchen Deli’ range in 100 of its nationwide locations. This new line offers an array of 13 distinct offerings, including popular quick meal options such as wraps, sandwiches, salads, and ready-prepared meals. The supermarket chain plans to roll out this selection to more of its outlets before the conclusion of 2023, indicative of a strategic expansion approach.
Positioned in the premium market segment, the ‘Kitchen Deli’ range is designed to cater to consumers seeking quality and convenience. Sandwich prices are set at £4.75, while salads, including dishes like tuna niçoise, are available for £5.50. Ready meals, such as the Japanese-style teriyaki chicken with sticky rice, are priced at £6.50, reflecting the premium quality of ingredients and preparation.
In a move towards sustainability, Sainsbury’s has ensured that the majority of packaging used in this range is paperboard-based and recyclable. This aligns with the company’s ongoing commitment to reducing plastic usage, a significant concern in today’s environmentally conscious market. Richard Crampton, Sainsbury’s director of fresh food, emphasized the company’s dedication to providing delicious and inspiring food solutions to its customers and highlighted the importance of customer feedback in the forthcoming months.
The launch of the ‘Kitchen Deli’ range also coincides with developments in Sainsbury’s retail partnerships as Greggs prepares to introduce standalone cafés within Sainsbury’s stores. This strategic partnership reflects a growing trend of collaborations within the retail sector aimed at enhancing consumer experience and broadening service offerings.
Sainsbury’s introduction of the ‘Kitchen Deli’ range underscores its commitment to quality, innovation, and sustainability within the fresh food sector.
