Dash introduces a revitalizing cucumber and mint flavor to its sparkling water selection, replacing the existing cucumber variant.
- Co-founder Jack Scott emphasizes the exciting fusion of mint with cucumber, enhancing the classic taste.
- The brand’s new flavor emerges amidst a robust marketing push, highlighting natural alternatives to sugary drinks.
- Previously, Dash challenged industry norms with a campaign spotlighting the impact of artificial sweeteners.
- The new release aligns with Dash’s strategy to inspire healthier beverage choices among consumers.
Dash Water has announced the launch of a refreshing new cucumber and mint flavor to its sparkling water lineup, replacing the brand’s existing cucumber flavor. The introduction of this new product is set to occur this week. According to Jack Scott, co-founder of Dash, the flavor update brings “a new dimension to an old favorite,” emphasizing the combination’s revitalizing and “deliciously wonky” nature. This flavor innovation is expected to attract a positive reception from customers who have eagerly awaited this twist.
Mint, a popular flavor in the beverage industry, combines perfectly with cucumber in this new concoction. Stakeholders believe this combination was a natural choice for Dash’s latest release, especially given the broad appeal of both flavors.
This launch follows Dash’s significant marketing efforts earlier this year, which included their largest campaign yet across London’s underground. A bold stunt in August saw Dash challenge the giants of the soft drink world, particularly highlighting the drawbacks of artificial sweeteners as opposed to natural ingredients.
Jack Scott highlighted the company’s commitment to promoting healthier soft drink options. The introduction of the Cucumber & Mint flavor marks another step in Dash’s mission to lead the industry towards more nutritious beverage choices. Scott stated, “With every new product launch, we hope to inspire more consumers to choose a drink that not only tastes good but also makes us proud of our choices.”
The timing of this product launch coincides with Dash’s first-ever projected profit, signaling financial growth and stability for the company. This development comes shortly after Victoria Beckham reportedly requested custom ‘Posh’ cans for Paris Fashion Week, indicating growing brand prestige and recognition.
Dash’s innovative flavor addition underscores its dedication to pioneering healthier beverage options.
