Absolute Agency marks a historic 2024 with significant promotions and hires to strengthen its digital expertise.
- Gemma Illidge ascends to head of digital, propelling the agency’s digital strategies.
- Two seasoned experts join Absolute, enhancing its digital and UX capabilities.
- A remarkable 48% growth in digital turnover is attributed to strategic developments.
- The upcoming release of Absolute Control v7.0 promises to redefine digital content management.
Absolute Agency is celebrating an unprecedented year in 2024, marked by strategic internal developments designed to bolster its digital prowess. With the promotion of Gemma Illidge to head of digital, the agency aims to enhance its digital strategies significantly. Illidge, possessing over a decade of industry experience, joined Absolute in 2023 as a senior digital account director. Her proven ability in digital strategy and transformation has paved the way for her current leadership role. In her statement, Illidge conveyed her enthusiasm: “I’m thrilled to be stepping into this role at such an exciting time for Absolute Agency. With the momentum we’ve built this year, it’s an incredible opportunity to push forward with digital innovation and deliver transformative results for our clients.”
Joining Illidge are two experts who bring substantial industry experience to their new roles at Absolute. Aaron Hargreaves, esteemed for his UX specialization, previously contributed to renowned brands including FOOTASYLUM and Netflights. His approach ensures that every digital experience developed is intuitive and impactful, aligning with Absolute’s ethos of user-centric design. Similarly, Sam Austin, an accomplished front-end development expert from SCAN Computers, joins the team, bolstering the agency’s technical capabilities to ensure seamless digital builds from strategy to execution.
The agency’s growth trajectory in 2024 has been exemplary, with a notable 48% increase in digital turnover. Chris Hodgen, managing director, attributes this success to key investments in technology and leadership. “Gemma has been an absolute game changer since joining the team,” Hodgen remarked, highlighting the pivotal role of Illidge’s leadership in this transformative phase. The agency’s proprietary Content Management System, Absolute Control, has been instrumental to its success. Initially developed in 2012, the system is gearing up for its version 7.0 launch in December 2024. This latest iteration is anticipated to revolutionize content management through integration of AI-driven tools, streamlining content creation, and enhancing data insights.
Absolute Agency’s strategic enhancements solidify its position as a leader in digital innovation, poised for continued success.
