Betfred has entered a significant partnership with boxing promoter BOXXER, marking a strategic collaboration in the sports industry.
- BOXXER, a leader in boxing promotions, solidifies its alliances by welcoming Betfred as a major partner.
- This collaboration integrates Betfred’s presence into BOXXER events, enhancing brand visibility and fan engagement.
- The partnership will debut at BOXXER’s upcoming event featuring Adam Azim and promises dynamic promotional activities.
- Key figures from both Betfred and BOXXER express their enthusiasm for the potential of this new partnership.
The recent partnership between Betfred and BOXXER marks a significant step in sports promotions, as Betfred becomes a key partner for BOXXER’s boxing events. Established in Salford in 1967, Betfred has grown into one of the UK’s largest independent bookmakers. Betfred’s integration will feature prominently across BOXXER’s events. This includes branding in the center ring, on the ropes and corners, as well as mentions during live broadcasts. The collaboration promises an enriched viewer experience with a dedicated Betfred Fight of the Night on each show.
BOXXER, a prominent boxing promotions company founded by Ben Shalom in 2018, has quickly established itself as a leader in the field. The promoter hosts events that air live on Sky Sports in the UK and Ireland and reaches over 150 territories internationally, including on NBC in the USA. The partnership with Betfred is seen as a complimentary coming together of two brands rooted in Greater Manchester.
The partnership launches during BOXXER’s next boxing event at the Copper Box Arena in London, showcasing Adam Azim facing Ohara Davies in a major super-lightweight match. Azim is recognized as a rising star in the boxing world, and this event will be pivotal as he seeks further accolades. Betfred’s involvement is set to amplify the excitement surrounding this and future events.
Ahead of each BOXXER fight night, pre-promotional activities will see Betfred’s influence further extended. This includes widespread digital coverage, press events, and social media activations which will feature co-branded content series and odds-oriented graphics, aiming to engage a broad demographic of boxing enthusiasts. These efforts underscore a shared ambition between BOXXER and Betfred to bring fans even closer to the action.
Both organizations are optimistic about the opportunities this partnership presents. Ben Shalom expressed his excitement about the collaboration, highlighting BOXXER’s roots and synergy with Betfred. Similarly, Fred Done, the founder of Betfred, shared his longstanding passion for boxing and enthusiasm for integrating their brand into BOXXER’s events. “We are passionate about sport at Betfred, and I’ve always loved boxing. That’s why I’m delighted to sign a partnership with BOXXER,” Done stated.
The partnership between Betfred and BOXXER is poised to significantly enhance the presentation and reach of boxing events.
